“Tone” [Reflections On Book - 100 Ideas That Changed Graphic Design Stephen Heller and Veronique Vienne - #96]
In thirties it was pix alone;
In fifties, headline found a home;
In seventies they went berserk
With multi-headlines – nothing worked.A fashion-rag used tabloid ways
To ground their cover’s flaky days;
To speak to earth’s reality,
Not dreamers’ flights of fantasy.So covers got a dose of text;
Much better if that gets arrest;
Use “Tone” as guide to cover art –
News? Fantasy? or “Hope impart”?Say, “Gritty”, “Manly”, “Quality”,
Or, “Craftsmanship”, with headline plea
To “Pick me up and satisfy
Peaked interest now I’ve caught your eye”.Interior could also use
Techniques like that – let readers choose
What they would like to further read;
Pictures and text – let each one breathe.Thanks Lord for this.
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