“Out Psyched” [Reflections On Book - 100 Ideas That Changed Graphic Design Stephen Heller and Veronique Vienne - #95]
Insurance fraud (the corporate type),
Conditioned all to “Win the fight”
By reading “Fine print” most of all,
But don’t see it’s intentional!For now, with our suspicions high,
By soup-can contents we might die,
We read, and feel so good our skill
Can beat Goliath’s obtuse will.So if you want the folks to read
Some warning, speak into their need
To “Be-aware of danger” – use
Small six-point font – let them accuse –You of obscuring truth each day,
But ask them, “Did you, by the way,
Pay heed to any larger text?”
(“Duh – no”) – upon which they’ll be vexed.Thanks Lord for this.
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