“What Of Today?” [Reflections On Book - 100 Ideas That Changed Graphic Design Stephen Heller and Veronique Vienne - #79]
What of today? What symbols speak of “Now”?
Once lines of speed, airbrushed to show just how
The age obsessed with factories and such
Was on the move – such symbols said so much.Then Rand cut lines in letters, like a scan,
To lighten up a logo – was a man
Who used the current added to the past
Said “IBM” is old but moving fast –Not as in “Speed”, but rather, “Up to date”
The other artists jumped, ideas couldn’t wait
So eighties used the scan-lines motif well
Which leads us back – what image now could sell –A church, a home, a family, a friend?
An ethic, scope, objective that to could bend
From epic greatness to the modern age?
For change is here, in fact, it’s all the rage.That is our challenge – what about the “Layer”?
The ice that’s smooth, fast moving flow of prayer;
No obstacles to skating on such ice;
They’re down below, obstructing life that’s nice.Or task of Christ – to stomp down enemy
(satan, that is), as He sets people free
From traps he’s set – fresh view of ancient task;
What symbol says, “The cross is far from passed”?Thanks Lord for this.
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