“The Brand Experience” [Reflections On Book - 100 Ideas That Changed Graphic Design Stephen Heller and Veronique Vienne - #71]
Just juxtapose two brands some time,
And instantly each one will find
A telling mismatch – irony
Exposing “Branding” silently.Like “Seeker Church” Tim Horton’s style –
The clip went viral for a while;
Tim Horton’s as a church is run?
A hoot indeed; a load of fun!Compelling story, narrative,
Is what one needs – declarative
The statement made in subtle tones;
Strong culture-cues within each tome.Excitement, myth – anticipate –
With happy ending – we can’t wait
To click online, or spend that cash
(Though we all know, it’s quickly trash).The “Frontier myth”; the “Macho man”;
“Adventure”; “Space”; and “Freedom” can
Press buttons deep inside one’s soul,
When entertained towards some goal.For “Spending money” ends each yarn –
“World poverty” or “Kids in harm”;
A “Warming globe” in need of aid;
“Click here if you want guilt assuaged”.As “Jeeps are horses”, eyes grow round,
And sales explode – such shifts abound;
I think of “Myths of family”
(For and against) – what neighbors see.Symbolic life of graphic art
Plays major role in shifts and starts
Of “Product myths” – enticing sales,
Or “Saving Nemo”, helping whales.As I think now of Christian Church;
Of Donald Trump on racist perch;
Of CBC with former brand
(cool, balanced, facts, throughout our land) –I ponder just how fragile these
Concocted myths, which aim to please,
Are really – how they fall apart
By juxtaposing fact with art.Thanks Lord for this.
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