“Letraset” [[100 Ideas That Changed Graphic Design Stephen Heller and Veronique Vienne - #62]
A boon it was to us back when
Computers were not ’round;
In school they jazzed our title page,
First plastic – traced around.My ruler had a set built-in,
A pen-slot traced each one;
A “pin set” circle guided us,
Quite cool when we were done.Then came the stick-on “Letraset”
(Some others went before);
I made the titles for some film
Work, type-set then took o’er.I well remember “Joy” who sold
The Letraset accounts;
First time I’d seen real sales up close –
“Persistence is what counts”.I bought a set quite recently
To modify his sign;
Not needed (yet) but I knew how
To modify design.But all good things come to an end,
It’s obsolescent’s way;
Until things crash and burn someday
Such things our thoughts convey.So much is placed on glitz these days,
Far more than quality;
Oh well, each generation needs
To get new ways to be.Thanks Lord for this.
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