"TM" [Reflections On Book - 100 Ideas That Changed Graphic Design Stephen Heller and Veronique Vienne - # 46]

Herr Hitler used it – but he lost,
And others try, despite the cost;
Iconic now, of trade-mark fare,
A floating head could be compared –

To death, decapitation, scheme,
Revealing key to what is seen –
The eyes, the nose, the mouth, the ears;
A closer look reveals no tears.

For this is hard iconic look
For brochure, leaflet, poster, book;
An edge that’s hard to replicate
When context can participate.

Thanks Lord for this.

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