"Object Poster" [Reflections On Book - 100 Ideas That Changed Graphic Design Stephen Heller and Veronique Vienne - #23 ]
He started out all cluttered up
With smoke, and nymphs, and chicks;
Then realized “Cigar” was first,
Went in and poster wrecked.Pulled out the nymphs, pulled out the smoke,
Cigar, and cloth – just match
With name of a firm – it took the field,
And “simple” was the catch.And caught it did ’till World War I,
From oh-six swept through art;
It’s now just in the arsenal,
But there it got its start.The problem was exuberance
Brought on by chromo-lith;
His color used quite simple was,
Creating emphasis.I see it in photography,
“Spot color” in the snow,
To me that’s what each person is,
Once inner lives you know.Thanks Lord for this.
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