"Initiative"[Reflections On Book - 100 Ideas That Changed Graphic Design Stephen Heller and Veronique Vienne - # 15]

It had to come, for many folk
Who made designs which can evoke
Strong links between some serviced good
And customer, quick understood –

Or useful to each industry;
Self-starters many seem to be
So they set up to make designs
They sense could fill some need they find.

Like photo-self-assignment work,
Designers, never ones to shirk
Responsibility today,
Design, then sell to those who say –

“Hey! That is something I could use –
That concept, stock, is one I’ll choose
To help me sell my book, my plough,
My drink – whatever I sell now.

So Bauhaus set to work – designs
Like thesis projects, answers find
With voice, and input of their ways,
Soon span the globe – design that pays.

Thanks Lord for this.

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